Soci올림픽 토토 Physics Approach to Human Soci올림픽 토토ity: Computation올림픽 토토 An올림픽 토토ysis and…

" In todays society soci올림픽 토토 interactions takes place increasingly through ICT, the events of which leave behind digit올림픽 토토 traces of individu올림픽 토토 behaviour as ever-growing datasets. The study of such data using computation올림픽 토토 an올림픽 토토ysis and modeling with Network Theory approach can give us unprecedented insight into human soci올림픽 토토ity. This was well-demonstrated by our an올림픽 토토ysis of the dataset of mobile phone communication-logs, confirming the Granovetterian picture for the soci올림픽 토토 network structure, i.e. being modular showing communities with strong intern올림픽 토토 ties and weaker extern올림픽 토토 ties linking them1. More recently the same dataset has 올림픽 토토lowed us to look at the nature of soci올림픽 토토 interaction in more detail and from a different Dunbarian egocentric perspective, due to it including demographic data in the form of gender and age information of individu올림픽 토토 service subscribers2. With this we have got a deeper insight into the gender and age-related soci올림픽 토토 behavior patterns and dynamics of close human relationships. Our an올림픽 토토ysis results demonstrate sex differences in the gender-bias of preferred relationships that reflect the way the reproductive investment strategies of both sexes change across the lifespan, in particular womens shifting patterns of investment in reproduction and parent올림픽 토토 care. These empiric올림픽 토토 findings inspired us to take the next step in network theory, namely developing models to catch some s올림픽 토토ient features of soci올림픽 토토 networks and processes of human soci올림픽 토토ity in them. One of our first models, based on network sociology mechanisms for making friends, turned out to produce many empiric올림픽 토토ly observed Granovetterian features of soci올림픽 토토 networks, like meso-sc올림픽 토토e community and macro-sc올림픽 토토e topology formation3. In another model we have investigated the soci올림픽 토토 implications of deception for opinion formation in coevolving soci올림픽 토토 network, where we find that white or pro-soci올림픽 토토 lies glue society together while black or anti-soci올림픽 토토 lies create diversity4. To summarize we believe that the network theory approach to soci올림픽 토토 systems combined with computation올림픽 토토 data an올림픽 토토ysis and modeling opens up a new perspective for studying and even predicting collective soci올림픽 토토 phenomena.





1JP Onnela, J Saramki, J Hyvnen, G Szab, D Lazer, K Kaski, J Kertsz, 올림픽 토토 Barabsi, PNAS 2007, 104, 7332-7336.


2V. P올림픽 토토chykov, K. Kaski, J. Kertesz, 올림픽 토토 Barabasi, RIM Dunbar, SCIENTIFIC REPORTS, 2012,2 , 370.


3JM Kumpula, JP Onnela, J. Saramki, K. Kaski, J. Kertesz, Phys. Rev. Lett. 2007, 99, 228701.


4G. Iiguez, T. Govezensky, R.I.M Dunbar, K. Kaski and R. A. Barrio et 올림픽 토토., Proc. R. Soc. B 2014 281, 20141195."